In recent years, there has been a significant increase in the number of businesses offering online ordering systems. The benefits of using an online ordering system are numerous, including increased efficiency and accuracy, reduced costs, and improved customer service.
If you’re thinking of introducing an online ordering system to your business, there are a few things you need to keep in mind. In this article, we’ll take a look at the benefits of using an online ordering system and some of the things you need to consider before making the switch.
Reach out to More Customers and Increase Orders
According to the data, customers are increasingly ordering food online rather than dining out at restaurants. This trend can be attributed to the user-friendly interfaces of many online ordering platforms, as well as the discounts and special offers that are often available. Online ordering also appeals to tech-savvy customers who prefer it over other options. Restaurants can use social media order buttons to attract customers and encourage them to place orders from social media platforms.
Customer and Order Management
An online food ordering system can help streamline customer-restaurant relationships with its user-friendly admin panel. Orders can be managed, including new orders, active orders, and cancelled orders, from a single dashboard. In addition, notifications are sent as soon as a new order arrives so the restaurant can start preparing the food instantly and fulfil the order quickly. Online reservations for tables and party orders can also be received. This helps the restaurant plan efficiently and run operations smoothly. Customers and the restaurant can also track orders/reservations in real-time, keeping customers updated and preventing back-and-forth calls to the restaurant while ensuring timely deliveries.
You Do Not Have to Pay Commissions
Third-party online ordering services charge anywhere between 15-25% commission on every order. Plus, you’ll have to pay payment gateway charges (usually around 1-2%). For restaurants, this means a reduced profit margin on every order. Also, you won’t have to worry about third-party delivery providers increasing their commissions year-over-year. To top it off, more customers prefer ordering directly from restaurants to third-party services. So, why not keep the revenue in-house by using a food ordering system? Besides, it will give you complete control over your services. You can even switch on/off your services or optimise your menu anytime.
Control Over Customer Data
Customer data is one of the website’s most important assets. With it, you can track and analyse customer behaviour, preferences, and trends. This data can then be used to create targeted marketing campaigns, improve your offerings, and increase loyalty and repeat business. Having a website gives you more control over your customer data, so you can make the most of it. When you have a website, you’ll have more control over customer data. You can use this data to create personalised marketing campaigns, convert customers into loyal repeat customers, and get more orders. You can also use this data to identify trends and customer preferences and customise your offerings accordingly.
Enhance marketing opportunities
Reaching a wider audience is one of the main advantages of offering an online ordering service. With online ordering, you can target potential customers beyond your geographical location. For example, you can create geographic-specific audiences to reach potential customers and increase sales with Facebook and Instagram advertising. In addition, your website allows you to stay in front of your customers 24/7 without paying any charges to anyone. Social Media Marketing for Restaurants SEO features allow you to optimise your website for local search, which can increase traffic and improve your ranking. Claiming your Google My Business profile is another way to reach people searching for, “Food Delivery Near Me”, in your locality.
An online ordering system can help you streamline your operations and save money. With an online system, you won’t have to pay any commissions or fees on orders. You’ll also be able to see valuable insights into your customers’ ordering habits. If you’re not using an online ordering system yet, now is the time. There are several different types of online ordering systems available, and the best one for your business will depend on your specific needs and requirements. However, all online ordering systems share a few key features, such as the ability to take orders online and process payments.
Why Should You Partner with TikMe?
From your website to your social media, give your customers more ways to order commission-free. TikMe enables you to get more revenue directly into your pocket and boost your brand visibility by providing insights to improve your business.
- Go Online – Contactless Ordering: Go online and take orders from your website seamlessly – Both inside and outside the restaurant. Customers can place orders from your website at their convenience.
- Track It – Walk-In Orders: Capture your customers’ phone numbers as they walk in and keep your customers updated via SMS as the food gets prepared and when it’s ready for pickup.
- Loyalty Rewards – You can design and offer your own loyalty rewards to build repeat business from existing customers.
- Telephone Orders – Payment on Demand: Send Payment Requests for Telephonic Orders (Optional) and secure your telephone orders. Also, provide instant updates to your customers via SMS as the order gets prepared. Simplify your restaurant’s telephone orders with our Centralized Telephone Order Taking System for Restaurants.
- Review Plus – Get instant reviews on Google from your customers seamlessly.
- Campaign Plus – Send instant campaigns to all your customers in minutes and bring them back to your restaurant (Build Repeat Business).